7 Years. 1 Idea. | The Helmet They Said Couldn’t Be Made

He left the BBC. He had no engineering background.
But Dom Cotton spent 7 years building a foldable bike helmet that’s now winning awards and reshaping urban cycling.

In this episode of Ride to Success, we dive deep into Dom’s incredible pivot from sports journalism to cycling startup founder — and the powerful story behind the Newlane Helmet, a commuter-friendly helmet that folds flat, looks good, and solves a real-world problem for city cyclists.

You’ll learn:
✅ How to reinvent yourself in your 50s
✅ What it really takes to launch a hardware startup
✅ How to turn “no” into momentum
✅ Why solving a real problem beats chasing hype
✅ How cycling can fuel creativity, resilience, and bold decisions

🔔 Subscribe to Ride to Success for more inspiring stories from cycling entrepreneurs and change-makers.

🎧 Whether you’re a cyclist, entrepreneur, or someone looking for inspiration—this episode will move you.

📌 Don’t forget to subscribe, leave a review, and share this episode with a friend who’s ready to ride with purpose.

Listen to the Ride To Success podcast _ available on Spotify, Apple Podcasts & YouTube

Follow Ride to Success for more conversations at the intersection of cycling, innovation, and purpose.