Leading British Cycling Through Crisis | Jon Dutton OBE on Purpose, Resilience & Reinvention

A Leader Who Will Not Die Wondering

“I Fail Every Day — And That’s Healthy”

When Jon Dutton OBE took the reins as Chief Executive of British Cycling in April 2023, he stepped into an organisation that had been through a storm — financially, reputationally, and structurally. In his recent appearance on the Ride to Success podcast, hosted by Pedro Couto Lopes, Dutton shared a rare, behind-the-scenes look at what it means to lead through crisis, rebuild culture, and stay anchored in purpose.

💬 Topics covered:

• British Cycling's internal challenges and turnaround story

• Leadership lessons from high-pressure decision-making

• How to lead with purpose (even when you're failing daily)

• Building a values-driven organisation in elite sport

• Making cycling a tool for inclusion, access, and fairness

This episode is for anyone who wants to lead better, live with more purpose, or understand what real resilience looks like — from inside the sport we love.

🧠 If you’re building something meaningful — don’t miss this.

🎧 Whether you’re a cyclist, entrepreneur, or someone looking for inspiration—this episode will move you.

📌 Don’t forget to subscribe, leave a review, and share this episode with a friend who’s ready to ride with purpose.

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