From Corporate Hustle to Cycling Advocate

 

What happens when a high-powered marketing executive trades corporate hustle for cycling advocacy and conscious leadership?

In this episode of the Ride To Success Podcast, Pedro Couto Lopes interviews Dominique Lellek, Chief Marketing Officer at Alteos and a member of Women in Cycling Germany. Together, they explore how bikes transformed her career, sparked her activism, and reshaped her understanding of success.

👉 You’ll learn:

  • How Dominique shifted from burnout to balance

  • Why the bike became more than just transportation

  • What Women in Cycling Germany is doing to build a more inclusive cycling culture

  • Lessons in leadership, mindset, and navigating change

🎧 Whether you’re a cyclist, entrepreneur, or someone looking for inspiration—this episode will move you.

📌 Don’t forget to subscribe, leave a review, and share this episode with a friend who’s ready to ride with purpose.

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She Pivoted From Failure to a Eurobike Award… Here’s What Happened Next