She Pivoted From Failure to a Eurobike Award… Here’s What Happened Next

In this episode of the Ride To Success Podcast, Pedro Couto Lopes sits down with Anna Buchmann, CEO & Co-Founder of NOCA, for one of the most inspiring cycling-entrepreneurship conversations yet. Anna shares how her journey—from learning to ride a bike in her grandfather’s garden to winning a Eurobike Award—shaped her vision for digitalisation, product data management, and the future of cycling manufacturing.

Together, Pedro Couto Lopes and Anna dive into the realities of building a startup in the cycling industry, navigating pivots, dealing with setbacks, and learning how to grow with resilience. They unpack entrepreneurial challenges, personal development, and the habits that keep Anna grounded, creative, and committed to impact. Whether you’re a cyclist, founder, or tech enthusiast, this episode gives you tools you can apply immediately.

🎧 Whether you’re a cyclist, entrepreneur, or someone looking for inspiration—this episode will move you.

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