She Changed Cycling Nutrition… With a 2,000-Year-Old Recipe?
In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Lara Giusti, Co-Founder and Head Chef of Veloforte, to explore the fascinating intersection of real food, longevity, and sports nutrition.
From her roots in healthcare to becoming a creative challenger in the endurance-fuel industry, Lara shares how Veloforte was born from a deeply personal journey — her husband’s recovery through cycling and the need for natural, gut-friendly fuel. She reveals why real food matters, what the science says, and how athletes can optimise performance and long-term wellbeing using whole ingredients.
Expect insights on:
• Why “any activity counts” and how small movements support longevity
• The surprising Roman roots behind Veloforte’s original recipes
• How Lara blends science, tradition, and entrepreneurship
• The truth about ultra-processed sports nutrition and gut health
• What cyclists, runners, and active people must understand about fueling
• How Veloforte builds community and a culture around real food
• Lara’s reflections on work-life balance, growth, and sustainable performance
🎧 Whether you’re a cyclist, entrepreneur, or someone looking for inspiration—this episode will move you.
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