She Built a Global Company from the Mountains – But Nearly Burned Out First

In this episode of Ride To Success, we sit down with Martina Russo, founder and CEO of The Action Sports Translator — the world’s first and only full-scale translation and content agency for the outdoor sports industry. Broadcasting from the Alps, Martina shares the powerful and deeply personal story behind how she built a global company while recovering from complete burnout.

Martina opens up about:

Her journey from freelance translator to global founder with 600+ linguists

The burnout that nearly broke her — and how mountain biking helped her heal

Building a business with no blueprint, funding, or formal plan

How she leverages AI and storytelling to help outdoor brands go global

Why cycling and being in nature saved her, personally and professionally

The lessons she learned about resilience, leadership, and doing business on your own terms

Whether you’re a cycling enthusiast, aspiring entrepreneur, or someone seeking inspiration to reclaim your energy and direction, this episode delivers a raw, insightful, and empowering conversation.

🎧 Whether you’re a cyclist, entrepreneur, or someone looking for inspiration—this episode will move you.

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